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interview
“There’s never any logical reason behind what we do”
says John Simons
At FSW we have watched the progress of Marsh Models for twenty years with both fascination and not a little quasi-parental interest. Quasi-parental because before creating his company John Simons was one of GPMs most valued model builders and whilst occupying that position obviously had talent far beyond that called for in just model assembly. Our fascination arose through respect for the fact that Simons in creating his now respected enterprise followed a completely new path. He has copied no-one but instead followed his own unique and highly individual route.


FSW recently visited Simons in his Marsh Models studio for a ‘question and answer’ session during which we sought to discover how Marsh grew from a one-man-band to be one of the most creative companies in our hobby. For the sake of continuity we have omitted our questions and edited John’s answers to provide you with a smooth – and we hope – seam free narrative in John’s own words…….
“I have always made models, since I was about six in fact, and generally model aircraft. But up until I was made redundant from Dungeness nuclear power station in 1980 I had never made a white metal model. But I then couldn’t find a job that I really wanted to do and Ian Pickering – a pattern (master) maker who was best man at my wedding – put me in touch with Max Kernick who was running Abingdon Classics. I began to build models for them but I didn’t like just working for one person and got in touch with GPM and some others and almost fell into being a full-time professional model builder by accident.
I think that it was a tremendous help that when I met Max Kernick I had never before built a 1:43rd white metal model of any sort. It was a help that I was a beginner because a lot of people who do it as a hobby think “great – I can made a living at this” and then they suddenly have to go from making one model every month to say twenty models every week and that’s difficult. If you approach it on the basis that you’ve got to make a living at this you then look at it totally differently.
When I first started building them I thought that the income would boost my unemployment money and it didn’t take long to think that maybe I could make this a profession. Family members gave me support but would come out with comments like “Well this is very good but when are you going to get a proper job?” At that stage I was working in a spare room upstairs and I had a tiny spray booth with an the extractor fan that was a hair drier with the element removed and I could only spray when Pam – my wife – wasn’t hoovering because I had the extension tube and the end of the thing hanging out of a window.

I suppose that after a couple of years of doing it and seeing the standards of some of the kits, which I think in those days was sometimes pretty awful, I began to think that I could do a better job. I had read of an enthusiast who had bought a metal Audi Quattro kit and failed to make it, eventually throwing it in the bin, and was sad because that was one person lost to the hobby. There had to be a better way.
I wanted then to do something that would build easily, be accurate and which the first time buyer could get a very good result with. Then with Ian Pickering’s co-operation, because at that time I couldn’t afford a pattern, we did the Chaparral 2F and the idea was that I could just pay him royalties. I had become interested in motor sport in about 1966 and the first International motor sport event I saw was the last Guard’s Trophy race for Group 7 cars at Brands Hatch. It had John Surtees in a Lola T70 and Bruce McLaren and Chris Amon in McLaren M1Bs. And then I knew a race marshal who said I could watch from his post at Brands for the 1967 BOAC 500 so I saw both day’s practice and the race from the marshal’s post at Stirling’s bend. Seeing the 2F barrelling down to Hawthorn’s, the wing flopped up and you could see the pressure vortexes coming off the top, it was absolutely marvelous. So when I started Marsh Models and was looking for subjects, that particular era was not well covered, so we made the 2F. It really took off and I think that we did the Ford MkIV next.
Both these models proved popular with American enthusiasts who like very good value for their money, and in fact American enthusiasts have become important to us. But I had not set out to make models aimed at Americans – those first cars were just ones that I liked. And then when we did the McLaren M6A, nobody had done any Can-Am cars, I approached a prominent model retailer and asked when anyone would buy Can-Am, whoever it was didn’t seem to think so and he advised against it.

So with the M6A; and that was at the time that I think we had brought out about five models; we had built up quite a following and I thought it was worth the risk to make the M6A. But I had also thought then that there wasn’t much of a market for sports-racers of that particular era that were not Ferraris. But because of these factors - and because that first race I saw had Can-Am cars and they were not well covered - I thought we’ll give that a try. In those days it was a risk because with brass patterns – and they were all brass then – were very expensive. So you had to sell quite a few models to make it all worthwhile. But the M6A was a big success.
At that stage Ian was making the patterns, SMTS were making the castings and I was doing all the building, all the research, packing the models into boxes and by now I was probably working from our garage which I had converted.

Marsh Models workshop is in the far end of the building on the right. Within the first section is the Model Assemblies company of Pat Land who paints all Marsh Models hand-builts. The bikes are Pat’s. This whole complex of ex-farm buildings is 16th century and incudes a medieval courthouse. Far left is a photo of the not quite so ancient Mr. Simons.

And that was not caused so much by expansion as by the fact that our twin daughters needed their bedrooms. But I didn’t plan the expansion as such, these things happen. I remember years ago hearing a saying “How do you make God laugh, tell him your plans”. You try to plan and you think that you’ve thought of everything – and you have – except the thing that happens. So I have never actually sat down and worked out a business plan.
Researching the models in those days was a problem. No-one had caught on to Can-Am so there were no magazine articles or books that I could refer to and I remember with the McLaren M6A we took photographs and dimensions of Dave Franklin’s M6B at Brands Hatch and there were enough other photographs for us to do it. And by then I was starting to get involved with people like Bob Tronolone the American photographer and Dave Friedman who had been at all the races and they have proved to be absolutely invaluable, and so I was looking at some of their material before it was even published and that was incredibly helpful. In fact it is very rare that we have a chance to poor over a real car, a lot of the research is inspired guesswork.
Sometimes - in the early days - enthusiasts would write to us after we had released a model saying that they had research material we could have used. Now we contact them beforehand and they are all very helpful. In fact we found that when we did the Mario Andretti McLaren M20 we only had two photographs of that particular car and there was a degree of ambiguity over the rear deck bodywork and I decided to go one way with it and then model came out and then Philippe Moriniere got in touch with us and sent this wonderful photograph taken from the back, a rear end shot, that was published in some obscure French magazine in 1973 and he seemed to think that should have had the magazine. Philippe is a big help and very kind.
This of course brings up the question of the timing of model choices. In an ideal world we’d decide to make something after we had all the research material. But life for an enthusiast is not like that. The decision to make a model is a gut feeling borne out of a love for the subject and you get much more enthusiastic about a model if you really love the subject. There’s a very dangerous route that you can go down that I have known people who are collectors and have a little money to spare to take. In these cases people will make a model of something, which might be an excellent model, and they really love the car and because they love it they think that the whole world will love it too. But they may be the only person that does. And I have known people lose a lot of money doing that.


Behind this medieval doorway lies Marsh Models modern model metal casting set up. Below - painted models awaiting assembly.



But I work within certain defined limitations by doing Can-Am and sports-racing cars. I am lucky in that the rules of Can-Am racing which virtually stated you had to have two seats and a body gave the car builders so many different routes to the end result. So if you look at Can-Am not only have you got incredibly interesting cars like Chaparrals and the Shadows, you also have the customer cars so that when you have made the basic one you can then look at all the other versions. Like with the Lola T70 - I could almost retire on making them - there are so many different versions. I know that not everybody is going to want every single one but because decals can now be produced comparatively inexpensively and with resin bodies it does not cost so much to make new versions. There is one we have coming out for example - the Pacesetter Homes Lola T70 which was driven by Roger McLusky and I don’t know what it achieved - but which has such a wild paint scheme that even if I only sold ten I don’t mind. I just want that model myself. It’s the appeal of the subject that inspires the model....
Part two of the Marsh Models story will appear in our next edition